While not all QuickPlayers are Toronto Maple Leafs fans, we are a Toronto company. It’s been a long time coming and our long-suffering city donned its blue and white for the Leafs first playoff appearance in nine seasons.
It was a series for the ages. Most (including a good chunk of fans) expected a quick sweep by the Bruins. The Leafs surprised everyone by outplaying Boston for most of the series culminating in a game 7 that can only be described as a choke of epic proportions.
We fans were not just glued to our televisions (or pub televisions). We were also watching the games on our devices, once again proving live sports are a driver for consumption (we published research last year to this exact point).
How consumed where Leafs fans in round one? Some quick stats:
- Total average multiscreen consumption increased by 132% on game days as compared to off days
- Consumption increased as the series progressed with a 56% increase from Game 1 to Game 4, and an additional 41% between Game 4 and Game 7. The overall increase between Game 1 and Game 7 was an astounding 120%
- More people turned to other devices as well. Over the course of the series, the number of unique users grew by 11%. In addition to unique views, average views per user increased by 50%.
When the results of QuickPlay’s 2012 survey were released, more than half of mobile video users indicated that they watched at least one sporting event on either a smartphone or tablet and more than half also selected Live TV (encompassing live programmes, sports and events) as the most frequently watched type of mobile video content.
While the Leafs’ season is over, die hard fans will hold out hope for a better playoff run next year – on any screen, anytime, anywhere.