Quick Stats: Growing Connected TV market and Its Impact on Video

Connected TV boom

The number of connected TVs in the world is expected to grow by 147% to 759M from 2013 to 2018. In 2018 one in four TVs worldwide will be a connected TV. US will continue to be the largest connected TV market; but its share of the market will drop from 33% in 2013 to 23% in 2018. Read more at digitaltvresearch.com

Connected TVs in the US

Today over a quarter of US households have connected TVs at home. Connected TVs are televisions that are hooked up to the Internet either directly or via a streaming device. The number of US households with these devices is expected to rise by 30% in 2013 to 35.1 million. Read more at emarketer.com

OTT Video Dominates Connected TVs

According to NDP group In the U.S. 75% of the 18-34 year-olds use their connected TVs to watch OTT video content and only 68% use their connected TVs to watch Pay TV. The go-to OTT video service for this age group is Netflix followed by YouTube. Read more at NPD.com