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For Immediate Release
QuickPlay Media Consumption Analysis Shows Increasing Consumer Engagement with Premium Mobile Video Services in Q4 2009
Results Reveal Increases in Average Number of Downloads Per User and Average Viewing Time Per Stream
Toronto, ON — February 11, 2010
QuickPlay Media, the premier provider of solutions that manage the business of mobile video, today announced the findings of its latest quarterly consumption analysis. The results—aggregate usage statistics from 17 representative QuickPlay-powered services—revealed an increase in the average number of downloads per user and the average duration for each individual streaming event.
The latest findings, compiled between October 1 and December 31, 2009, showed an increase in the average number of video downloads per user over the previous quarter. Specifically, the average downloads per user rose from 8.3 in Q3 2009 to 9.9 in Q4 2009. This growth was driven primarily by PrimeTime2Go™, QuickPlay’s premium mobile TV service featuring full episodes of TV shows from leading networks such as ABC, CBS, NBC, ESPN, MTVN and Discovery Channel. Overall, 2009 saw steady quarter-over-quarter growth in average downloads per user, with a 57 percent overall increase from Q1 to Q4.
Viewing of streamed content also increased in the fourth quarter, with increases in both total streams viewed and the average length of time consumers spent viewing streams. During the fourth quarter, the typical amount of time consumers spent viewing a stream saw a sharp increase from three minutes and 13 seconds in Q3 to four minutes and 14 seconds. In fact, this growth continued steadily throughout each quarter in 2009, with a 70 percent overall increase from Q1 to Q4. This can be attributed in part to the increasing availability of popular long-form content and growing adoption of media-friendly smartphone devices.
In regard to specific type of content, the results from the fourth quarter reflect similar preferences as the previous quarter with the most popular video download genres being music, followed by entertainment, movie previews and comedy. For live TV streams, the top preferences were sports, news/talk, kids’ entertainment, weather and comedy, while video stream favorites included user-generated content, sports and news. On the audio front, the most popular genres for streaming content included rock, comedy, news, and talk. Of note, for the first time in 2009, “sports” replaced “news” as the top genre in streaming live TV in the fourth quarter. In addition, user-generated content ranked number one in the streaming video category for each quarter, while music remained the top download genre quarter-over-quarter.
"These findings show a rise in engagement with premium mobile video services in 2009 and are a clear indication that users continue to demand a variety of options for consuming content," said Wayne Purboo, president and CEO, QuickPlay Media. "In 2010, innovations like our Mobile Set-Top “Box” Solution- which enables the extension of premium programming to portable devices such as smartphones and other consumer electronic devices - will spur further growth and interest."
"Mobile video services and devices have rapidly evolved to become a compelling alternative to other sources of television content," said Susan Kevorkian, program director, Mobile Media & Entertainment at IDC. "Companies like QuickPlay that make it easy for TV service providers and mobile operators to offer consumers a convenient, high-quality multi-screen TV viewing experience will continue to be at the leading edge of this evolution.”
About QuickPlay Media
QuickPlay Media Inc. is the premier provider of solutions to manage the business of mobile video. Successfully used by the World’s leading communications providers, QuickPlay provides the fastest and most flexible way for companies to deliver mobile video worth watching. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information please visit them online at www.quickplay.com or on Facebook at www.facebook.com/quickplaymedia. Interested parties can also follow QuickPlay Media on Twitter at @quickplaymedia.
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QuickPlay Media Inc. |