Innovative Solution Includes Complete Authentication/Authorization & DRM Capabilities Enabling Service Providers to Offer Customers Personalized, Portable Entertainment
Toronto, ON — 24 August, 2009
QuickPlay Media, the premier provider of solutions that manage the business of mobile video, today unveiled its new Mobile Set-Top Box solution. The solution will enable TV service providers to easily extend set-top box capabilities beyond the living room to popular consumer electronic and mobile devices. This seamless integration will allow subscribers to experience portable entertainment in its most flexible form, providing the access, control and personalization of premium programming to which they’re accustomed.
“As we have seen with our award winning PrimeTime2Go service, consumers are eager to take their entertainment experience beyond the confines of their living rooms. With the Mobile Set-Top Box solution, we enable service providers to extend the value of their premium programming by making it available to subscribers anywhere they may go, complete with all of the capabilities they’ve come to count on from their set-top boxes,” said Wayne Purboo, president and CEO, QuickPlay Media. “At the same time, we allow providers to retain control of their content while managing specific business rules and entitlements across multiple devices. Until now, this cross-device management capability had been the missing link preventing the promise of truly portable entertainment from becoming a reality.”
QuickPlay’s Mobile Set-Top Box solution is available to Cable MSO and IPTV providers looking for ways to deepen and enrich their customer relationships. By extending their current services, including user authentication requirements and business rules, these providers can become a ubiquitous presence in their subscribers’ daily lives. The Mobile Set-Top Box functionality allows viewers to access content previously restricted to their cable set-top boxes and enjoy it anywhere, anytime on all types of consumer electronics and mobile devices.
The solution delivers a variety of innovative features that make it easy for service providers to ensure the optimum user experience across multiple devices, without sacrificing content protection. Features include:
“Cable companies and MSOs have long sought to extend their programming in ways that that will strengthen loyalty and drive greater value for their subscribers. The ability to extend their controls and reach to mobile devices has been hindered by technical hurdles to date,” said Scott Ellison, vice president, mobile and wireless, IDC. “The upcoming release of QuickPlay’s Mobile Set-Top Box solution is a compelling way for these companies to turn the marketing vision of anywhere entertainment into consumer reality.”
QuickPlay’s Mobile Set-Top Box solution will be available for demonstration at the CTIA Wireless I.T. & Entertainment convention in San Diego, October 7-9, 2009. For more information or to schedule an on-site demo, please contact sales@quickplay.com.
QuickPlay Media Inc. is the premier provider of solutions to manage the business of mobile video. Successfully used by the World’s leading communications providers, QuickPlay provides the fastest and most flexible way for companies to deliver mobile video worth watching. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information please visit www.quickplay.com.
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