Press Releases

For Immediate Release

QuickPlay Media Named Finalist in Mobile Excellence Awards

Leading Provider of Mobile Video Solutions Recognized for Work on Rogers Vision,
the First Fully-Integrated Mobile Video and Radio Service in Canada

Toronto, ON — 20 Oct 08



QuickPlay Media, the premier provider of mobile TV and video solutions, today announced it has been named as a finalist in the “Best Mobile Video” category in the first annual Mobile Excellence Awards, presented by Mobile Monday Global. The 2008 Mobile Excellence Awards recognize all walks of the mobile ecosystem and celebrate the best in mobile media, technology, marketing and entertainment. QuickPlay Media is being recognized for its role in powering Rogers Vision, a made-for-mobile experience that gives customers access to streaming video and radio at broadband speeds on select handsets, exclusively offered by Canada’s largest wireless provider of voice and data services, Rogers Wireless.

“As a highly innovative wireless company on the cutting edge of technology, Rogers Wireless saw an opportunity in the marketplace for advancements in mobile multimedia services,” said Wayne Purboo, president and CEO, QuickPlay Media. “With QuickPlay’s mobile video solution, Rogers was able to deliver on its vision, managing complex content and customer lifecycles and transactions, while delivering a wide variety of audio and video content on-demand across a growing number of devices. To be named a finalist in the Mobile Excellence Awards in recognition of our part in Rogers Vision is truly an honor.”

Launched in April 2007 and running on Rogers Wireless’ 3G high-speed network, Rogers Vision gives “on the go” customers an Internet and multimedia experience previously only available on the PC. QuickPlay Media powers two key components of Rogers Vision including Rogers Video on Demand, which is comprised of hundreds of commercial-free streaming video clips from leading brands such as Universal and MTV, and Rogers’ Radio on Demand, which includes streaming radio from fan favorites such as XM Radio Mobile, MTV The Leak and 16 country-wide local Rogers radio stations. Both video and radio on demand can be accessed via a unified interface, which boasts Web 2.0 features that help consumers personalize their experience and find content of interest.

“The companies chosen as finalists for the 2008 Mobile Excellence Awards are visionaries and creative leaders who are driving the transformation of the mobile entertainment industry," said Jari Tammisto, Founder and Chairman of Mobile Monday Global. “We are proud to honor QuickPlay Media as a finalist in the “Best Mobile Video” category and look forward to seeing more companies like them this coming year. “

Mobile Excellence Award finalists and winners are selected and based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success. Finalists will be recognized at a special VIP reception on October 27th at Digital Hollywood in Santa Monica ,CA and winners will be announced and presented with the prestigious award at the Mobile Excellence Awards Ceremony, taking place at a special Mobile Monday event on December 8th in Los Angels, CA. For further details on the first annual Mobile Excellence Awards please visit www.mobilexawards.com or go to http://2008mobilexawards.eventbrite.com to purchase tickets.

About Mobile Monday Global

Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry.

About Mobile Excellence Awards

The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. www.mobileXawards.com.

About QuickPlay Media

QuickPlay Media provides media management and distribution solutions for mobile television and video services. The QuickPlay OpenVideo™ platform offers maximum flexibility and streamlined application integration for mobile operators, media companies and technology partners. The platform powers mobile video services for 14 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies. OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. For complete information, please visit www.quickplay.com.



For more information, please contact:

QuickPlay Media Inc.
Christi Dean/Doug Fraim
fama PR
(617) 758-4153
quickplay@famapr.com

Mobile Excellence Awards
Sarah Miller, President
Axis Marketing & PR
(310) 276-2220
smiller@axismarketingpr.com

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