QuickPlay Media Powers TVB’s First Mobile Video Service

QuickPlay’s OpenVideo Platform Delivers Live and On Demand TV Programming with Fully Integrated Advertising

TORONTO, Ontario — February 8, 2012


QuickPlay Media Inc., the leading provider of managed solutions for the distribution of premium video to IP-connected devices, today announced it is powering myTV – the first mobile TV service from Television Broadcasts Limited (TVB). TVB is one of the largest producers of Chinese programming in the world. The advertising-supported service, launched in early November, is using QuickPlay Media’s integrated Live TV and VoD Solutions to stream approximately 70 TV programs and 1,200 episodes to members with Apple® iPad™, iPhone™ and Android™ devices. Just days after its launch, the myTV application was the most popular iPad app and iPhone app on the Hong Kong App Store.

TVB’s partnership with QuickPlay Media enables the company to easily extend its popular catalog of TV content to leading IP-connected devices, while generating incremental advertising revenue. Some noteworthy elements of myTV include:

  • Cantonese, Mandarin and English language programming and application modes;
  • Full integration of pre-roll and interstitial video ads as well as banner and splash ads;
  • Featured content carousels for ease of search, and discovery of new content;
  • Single sign-on from a myTV account with complete user authorization and authentication;
  • Restriction of content viewing to authorized geographic locations; and
  • Flexible WiFi or 3G content streaming options.

“With the launch of myTV, we are able to continue our tradition of delivering excellence in programming and cutting-edge broadcast technology to the people of Hong Kong,” said Mr. Cheong Shin Keong, General Manager of TVB. “We are delighted to be working with QuickPlay Media, a company with a proven history of providing high-quality, managed solutions for large scale premium video services.”

Wayne Purboo, CEO of QuickPlay Media said, “Asia is one of the fastest-growing markets for the consumption of video on mobile devices. This is an important market for QuickPlay and the successful launch of myTV is a great example of how our scalable technology enables our customers to cost-effectively deliver high quality services to their subscribers. We are proud to partner with such an innovative leader in the television market as we continue to expand our business into new geographies.”

myTV is currently a free service. Users can download the app via the Hong Kong iTunes® App Store or the Android Market™ and then register as a member on the TVB web site or inside the app for accessing the service. The ad-supported service currently offers approximately 1,200 hours of current TV programmes.

About TVB

Television Broadcasts Limited, commonly known as TVB, was founded in 1967 and has grown to a size of about 4,200 staff including contract artistes and staff in overseas subsidiary companies. The major activities of TVB are television broadcasting, programme production and other broadcasting related activities such as programme licensing, video distribution and satellite broadcasting etc. It transmits over 17,000 hours of programming on its Chinese Jade channel and English Pearl channel free of charge to 2.34 million homes in Hong Kong. It is one of the largest producers of Chinese language programming in the world. Many of the Chinese programmes are dubbed into other languages and are distributed to more than 40 countries, accessible to more than 300 million households. For more information visit www.tvb.com.

About QuickPlay Media

QuickPlay Media is the leading provider of managed solutions for the distribution of premium video to IP-connected devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multi-screen entertainment experiences. For more information, please follow QuickPlay Media on Twitter at @quickplaymedia. Interested parties can also follow QuickPlay on Facebook at www.facebook.com/quickplaymedia.

For more information, please contact:

QuickPlay Media Inc.
Amy Peterson
fama PR
+1 (617) 986-5026
quickplay@famapr.com

For TVB
Winnie Ho, Senior Manager, External Affairs
852-2335 2300
winnie.ho@tvb.com.hk

Janet Wan, Corporate & Community Relations Manager
852-2335 2295
janet.wan@tvb.com.hk