Madison Dearborn Partners to Purchase Majority Stake in QuickPlay Media and Fund Company’s Continued Expansion

Toronto, ON — July 9, 2012


QuickPlay Media, Inc., the leading provider of cloud-based infrastructure for premium media services, is pleased to announce that it has completed the sale of a majority of its outstanding equity interests to investment funds affiliated with Madison Dearborn Partners LLC. Madison Dearborn, a Chicago-based private equity firm with significant expertise in helping to grow media and technology services companies, also has agreed to fund QuickPlay’s continued expansion. Madison Dearborn’s total investment will be approximately $100 million.

After giving effect to the sale, Madison Dearborn and QuickPlay’s employees own substantially all of the eight-year-old company. A limited number of minority shareholders including Toronto-based Difference Capital Inc. will remain part of the ownership.

“We are delighted to conclude a tremendously successful fiscal year with the announcement of Madison Dearborn as the new majority owner of QuickPlay,” said Wayne Purboo, CEO and founder, QuickPlay Media. “We are especially excited to be connected to a firm that shares our vision of creating high-quality, scalable and cost effective multiscreen services by moving pay TV and premium media infrastructure to the cloud.”

QuickPlay has pioneered the multiscreen entertainment experience, providing managed service solutions for some of the world’s largest communications and media companies, including AT&T U-verse, Bell, Research In Motion (RIM), Rogers Communications, Samsung, SIRIUS XM Radio, Television Broadcasts Limited (TVB) and Verizon. In June 2011, QuickPlay acquired the network operations center assets of FLO TV from Qualcomm Incorporated as part of its U.S. expansion, broadening its abilities for managing on-demand content and live TV coverage of major sporting and news events for customers worldwide. The company’s cloud-based OpenVideo platform currently manages more than 1.5 million content assets across more than 3,000 content providers, delivering video to more than 300 different device family profiles. QuickPlay has been recognized by Deloitte multiple times as one of the fastest growing companies in North America.

“QuickPlay is at the center of one of the most exciting and promising areas in the media and technology services industry, and we are very pleased to make this investment,” said Zaid Alsikafi, a managing director at Madison Dearborn Partners. “We have identified a number of growth opportunities for QuickPlay and we look forward to working with Wayne and the talented employees of QuickPlay to achieve them and enable QuickPlay to become a global leader in this space.”

William Blair served as financial advisor to QuickPlay and Stikeman Elliott LLP provided the company with legal counsel. Kirkland & Ellis LLP advised Madison Dearborn.

About QuickPlay Media

QuickPlay Media is the leading provider of managed service solutions for the distribution of premium video to IP-connected devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s cloud-based OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multiscreen entertainment experiences. For more information, please follow QuickPlay Media on Twitter at @quickplaymedia. Interested parties can also follow QuickPlay on Facebook at www.facebook.com/quickplaymedia.

About Madison Dearborn Partners

Madison Dearborn Partners, based in Chicago, is one of the most experienced and successful private equity investment firms in the United States. Since Madison Dearborn’s formation in 1992, the firm has raised six funds with aggregate capital of over $18 billion and has completed approximately 120 investments. Madison Dearborn invests in businesses across a broad spectrum of industries, including basic industries; business and government services; consumer; financial services; health care; and telecom, media and technology services. Its noteworthy investments include Asurion, CDW, Fieldglass, MetroPCS, NextG Networks, Nuveen Investments, TransUnion, and Yankee Candle. For more information, please visit www.mdcp.com

For more information, please contact:

QuickPlay Media Inc.
Amy Peterson
fama PR
quickplay@famapr.com
+1 (617) 986-5026

For Madison Dearborn Partners
Chuck Dohrenwend
The Abernathy MacGregor Group
(212) 371-5999