On May 24, B&C, Multichannel News, TV Technology and TWICE are hosting a major event in New York City: “Connected TV and 3D—Supplying the Demand.” In advance of the conference, B&C spoke with a number of executives on the impact of connected TVs. Here are four key questions they say broadcasters and operators need to keep in mind.
How fast will consumers get connected?
There is little doubt that TVs connected to the Internet are one of the fastest-growing consumer electronics categories, and that broadcasters are taking notice. “Tablets are already established as a game-changer, and now people are looking at connected TV as the next big thing,” says Mark Hyland, QuickPlay Media VP of marketing.