Executing on Our Multiscreen Olympic Goal

Like the Canadian Women’s soccer team in London we have been in execution mode here at QuickPlay. Our execution of multiscreen Olympics is on plan and we have been live broadcasting on 15 SD channels and 7 HD channels to Bell Mobile TV users across Canada. In this video Giles, the PM for the project [...]



   

Multiscreen comes of age at the Olympics

At QuickPlay we have been in training to bring London 2012 live to tablets and smartphones! In 2012 alone, we’ve successfully live-streamed the Super Bowl XLVI, NHL games including the playoffs in HD, IndyCar, and the Euro 2012. This is actually our fourth Olympics. The first was Torino 2006, during the very early days of [...]


OTT video and advertising on tablets show strong adoption

Two recent reports from Comscore and Parks Associates support what we already know – OTT video adoption is gaining strength. Recent research from IAB shows a high level of positive ad engagement on tablets. In my opinion these two sets of results when taken together suggest a positive future for ad supported OTT video services. [...]



   

Behind the Scenes of IndyCar Mobile

Reports from the recent Cable Show in Boston revealed that 85 percent of U.S. tablet owners are using their tablet while they watch TV. Their smartphone is also likely nearby. Many consumers are facebooking, texting and googling while watching TV. The potential for attention shifting due to ‘companion screens’ or ‘second screens’ is pervasive. However, [...]


The 5 major speed bumps on the MPEG-DASH highway! Part II

In my last post I talked about MPEG-DASH and two of the associated challenges (Intellectual Property and Rights & Codec) that must be overcome to attain widespread adoption. In this post I will focus on the remaining three challenges. They are (1) Apple and Adobe’s position on DASH, (2) content protection, and (3) interoperability and [...]




Infographic Showing Changing U.S. Ad Spend by Media Type

I regularly skim research published by Nielsen. I find their work very insightful and reliable. However, their recent research — indicating a very low Internet ad spend ($6 billion in 2011) was alarming to me. So, I decided to dig a bit deeper to understand advertising spend across media types in the U.S. This resulted [...]